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Looking for book recommendations related to the Jobs to be Done (JTBD) framework? Review these innovation and design thinking minded reads here! This deep dive helps you to understand and apply the JTBD framework in your business with podcast, books, and talk recommendations. Jobs to be Done (JTBD). Product Discovery. What are Jobs to Be Done? Customers don't just buy.

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The Job To Be Done (JTBD) is a framework for viewing your products and solutions in terms of the jobs customers are trying to get done. One JTBD is to organize and manage music for personal use. An important functional aspect of this job is to listen to the music. A related emotional/personal. Jobs To Be Done (JTBD) is a framework that helps you understand why and how people buy the products they do. We have found that if you understand the JTBD.

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Put Jobs-to-be-Done Theory (JTBD) into practice with Outcome-Driven Innovation (ODI). Access frameworks, templates, examples and case studies. Philip Kotler. Jobs To Be Done (JTBD) is a theory of customer demand that describes why and how people decide to adopt new products or services. JTBD theory states that. Claire has deep experience with both frameworks, and after conducting a JTBD project Read More · Jason Fried on Using JTBD at Basecamp. Chris Spiek //